Social Media Management Pricing - Smartise Digital Consulting

Increased demand for services combined with a need to see effective results is driving up the cost for small businesses. As a result, many start-ups will initially manage social media themselves. Later, once they grow bigger, they will begin to outsource to a social media agency. Are you ready to partner with a professional social media agency?

Social media management is an essential element of a successful marketing strategy for most small businesses, regardless of industry. Whether you’re a small family-run business or a mid-sized thriving enterprise, effective social media marketing can enhance your brand’s visibility, engage your audience, and fuel business growth.

Continue reading this social media management pricing guide to learn how to attain the best value from your social media budget.

$ 1000 Monthly

10 social posts / month
2 social media networks
1 social media consultation / month
Strategy, Audit & Competitive Benchmarking Included

$ 1500 Monthly

16 social posts / month
3 social media networks
1 social media consultation / month
Strategy, Audit & Competitive Benchmarking Included

Social Media Management Packages

Which social media package is right for your business? Part of the answer is understanding where you are in your journey on social media. Another important aspect is having clear goals defined.
Understanding your industry and what your competitors are doing helps to define which social networks you should consider and to see the topics that are trending for your competitors.

The Growing Startup

As a start-up operating on a limited budget, you may have grown past trying to manage it yourself. Quite commonly at this stage, the start-up will engage a social media freelancer. They can be affordable, local and offer lots of flexibility. However, you might have encountered some limitations or challenges with the freelancer over time, which can be a sign that you’ve outgrown their capabilities.

If your business is growing and you need more from your social media marketing, it may be time to hire a professional full service social agency. Congratulations! You and your business are now ready to take the next step.

Your choice of package will largely hinge on your monthly management requirements. In this context, the “Good” package may be a great option for your business. Many of our start-up clients start here.

Priced at $1,500 per month, the “Good” package offers a comprehensive suite of services designed to elevate your social media presence. This includes up to 12 social media posts per month, published to two social media networks. A thorough strategy audit and competitive benchmarking are included in the package. To ensure your strategy remains effective and relevant, the package also includes a monthly social media consultation.

This entry level package offers rich features, flexibility, and lots of options to ensure your business maintains a strong social media presence at a modest price.

An Established Business Seeking Stronger Online Presence

With a robust customer base as a well-established business, perhaps you have been able to meet your revenue targets with repeat business from loyal customers. Social media has not been a priority for your business, and you may not have seen the need to grow a social media follower base.

Until recently some B2B and well-established businesses have either ignored or struggled with social media for their business. Times are changing rapidly. There is a shifting demographic with younger decision makers replacing traditional decision makers who are retiring.

In today’s digital age, the risk of an established business being perceived as outdated or not keeping up with the times is a genuine concern. Businesses who previously didn’t prioritize social media are now rushing to gain traction on the most relevant social networks for their industry.

For such businesses, the “Better” package may be an excellent fit. Priced at $2,500 per month, this package provides comprehensive social media marketing services that cater to your specific needs. It includes the creation and distribution of 16 social media posts per month, spread across three different social media networks. This ensures a consistent and engaging presence across the platforms most relevant to your audience

As with all our packages a monthly social media consultation is offered. This is a valuable opportunity to discuss progress, address any concerns, and adapt your social media strategy as needed.

This package can quickly get you noticed by your target audience across the essential networks they are on. With dedicated account management, and an eye to performance, your business will enjoy a thriving presence on social media.

Dialing Up Your Social Media Presence

If your business already maintains a regular presence on key social media networks, but you’re looking to elevate your professionalism, branding, and consistency, hiring agency experts offering comprehensive services can be highly cost effective.

Our “Best” package is designed to meet the complex needs of businesses who need to take their social media presence to the next level. With our comprehensive approach, your social media presence across multiple platforms is polished, active and engaging. The “Best” package is designed to maintain and grow your social media footprint with agency experts who work closely with your inhouse team.

Priced at $5,000 per month, our “Best” package includes the creation and management of up to 20 social media posts per month across up to four different social media networks to keep your brand top of mind and a leader in your category.

If managing social media within your business is not a viable option, but maintaining a strong brand presence is essential, a full-service social media agency partner is an exciting next step. We can deliver powerful social media strategies that are integrated into your other pillars of digital marketing including SEO, lead generation, conversion optimization strategies, paid social and content marketing.

Get social with all the levers of digital marketing working together for an exciting boost in marketing ROI!

The True Cost of Social Media Marketing for Small Business

Have you delegated social media to an employee, but are not seeing the growth and engagement on social that you’d hoped to see?

Often an employee is nominated to take on social media among smaller businesses. The problem is that this person has other responsibilities within the business. Unfortunately, this other work often takes priority over social media marketing and those social media profiles languish.

The pitfall is that these businesses have underestimated the workload – and expertise – required for competent management of social media channels. Done correctly, social management involves a wide range of tools, time, and expertise.

Here is a social media manager job description to give full visibility of what is involved in doing the job effectively, and part of the answer why your social media has been underperforming.

Multi-Platform Account Management

Efficiently managing accounts across different social platforms is an essential part of the job. Each network has its unique features and strengths. Each demands a unique approach, from content creation to engagement monitoring. Consistency in brand voice and visuals is key, and the expertise needed to juggle these elements will make a big difference to growth and engagement.

Competitor Analysis

Evaluating competitors’ social strategies can provide insight into their successes, trending topics, and social gaffes to avoid. However, who should you consider a competitor? It takes expertise and a strategic eye to spot who to watch or follow.

Persona Development

With intensified competition for likes and shares, getting personal is the key to success. The development of persona has become a foundational best practice for brands in highly competitive consumer goods sectors, and increasingly for all brands including B2B businesses.

Persona development in social media is like creating friendly, imaginary customers who perfectly represent your target audience. Crafted from real-life customer data, they embody your audience’s behaviors and lifestyles. Think of them as guiding stars for your content creation journey, making your online chats and shares even more engaging and relatable!

The right social media agency partner are experts in persona development, guiding your internal team to deeper insights and better quality, robust persona.

Platform-Specific Content Creation

Creating engaging content tailored to each social platform is vital. The audience, tone, and expectations vary across networks, necessitating a nuanced approach to messaging, format, and design. This customization process demands both creativity and a thorough understanding of each platform to work effectively.

Brand Tone Consistency

A consistent brand tone across all social media platforms is key to building trust and recognition. Every interaction should align with your brand’s personality, and the effort to maintain this consistency is a benefit of working with an agency partner.

Audience Engagement

Interacting with your audience goes beyond mere post replies. It’s about building relationships. Analyzing online behaviour at scale allows for more personalized strategies that will fuel growth, enhance customer satisfaction, and strengthen loyalty.

Social Post Effectiveness Monitoring & Reporting

Assessing the impact of your social posts by tracking engagement and conversion metrics is crucial. This ongoing analysis informs content strategy adjustments, ensuring your social media efforts are effective and contribute to the cost. An agency partner brings accountability and consistency to your social media presence. Managing social media is their only job.

Paid Social Campaign Management

With intensified competition to gain online growth, brands are using paid social in conjunction with a strong organic presence for better overall campaign performance. Overseeing paid advertising campaigns on social platforms is part of social media management but a separate set of skills as compared to content creation. From audience targeting to budget management, this area requires constant attention and a deep understanding of the social advertising platforms. Managing paid social has grown in complexity and getting results without overspending requires a strong social media agency partner.

Customer Support on Social Media

Providing timely customer support on social platforms is essential for some businesses. This involves actively monitoring and managing interactions, and then rapid-fire response when a customer issue escalates on social media. Maintain high customer satisfaction and defend your brand’s reputation with a streamlined process to quickly address customer issues on social media.

Lead Generation Campaigns

Social media lead generation means implementing marketing strategies to capture quality business leads from social platforms such as LinkedIn, Facebook, Instagram, Youtube, X or TikTok as a few examples. We define a lead as the information someone who is interested in your product or service shares that enables you to follow up with them as a new sales opportunity.

Sales Funnel Development

For B2C and e-commerce businesses, designing a sales funnel that nurtures website visitors from brand awareness to purchase requires both technical skill and a strong online business acumen.

Sales funnel development involves a willingness to test many variables relentlessly, the ability to generate visually compelling content, to develop well thought out targeted ads, along with diligent measurement and fine tuning. There can be tremendous synergy between a business’s inhouse team and the expertise and laser focus of an agency partner.

As a small business, self-management of social media can be challenging. Juggling other responsibilities alongside social media networks often results in social media tasks falling by the wayside. Now that you have a stronger understanding of the full spectrum of tasks involved in effectively managing your social media presence, consider what tasks you will continue to manage internally, and which are better serviced by a social media agency.

Contact Us for Social Media Management

Are you ready to take your social media presence to the next level? Our team of experts is here to help you develop and implement a tailored social media management strategy that aligns with your business objectives.

Contact us today to learn more about our social media management services and how we can help you enhance your online presence!

FAQ’s About Social Media Management

Here are some frequently asked questions regarding social media management, along with their answers:

What is social media management?

Social media management refers to creating, scheduling, analyzing, and engaging with content posted on social media platforms. It involves developing a strategy to enhance a brand's online presence, build customer relationships, and achieve marketing goals.

Why is social media management critical?

Effective social media management helps businesses increase brand awareness, engage with their audience, drive website traffic, and improve customer service. It allows brands to build a loyal community and gain valuable insights into customer preferences and behaviors.

Which social media platforms should I use?

The choice of social media platforms depends on your target audience, industry, and marketing goals. Popular platforms include Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest. Research where your audience is most active and select platforms that align with your brand's objectives.

How often should I post on social media?

Posting frequency can vary based on the platform and audience preferences. A good rule of thumb is to post consistently rather than excessively. For example: Facebook: 1-2 times per day Instagram: 1-3 times per day, plus Stories Twitter: 3-5 times per day LinkedIn: 1 time per day Experiment with different frequencies to find what works best for your audience.

What types of content should I post?

Diversifying your content is vital to engaging your audience. Consider posting: Informative articles and blog posts High-quality images and videos User-generated content and testimonials Polls, quizzes, and interactive content Promotions and special offers

How can I measure the success of my social media efforts?

Success can be measured using various metrics, including: Engagement rates (likes, shares, comments) Reach and impressions Follower growth Website traffic generated from social media Conversion rates from social media campaigns Using analytics tools from social media platforms can help you track these metrics effectively.

Should I invest in paid advertising on social media?

Paid advertising can enhance your reach and target specific demographics effectively. Consider investing in social media ads to boost brand awareness, promote particular products, or drive website traffic. Monitor your ad performance to ensure a positive return on investment.

How can I engage with my audience effectively?

Engaging with your audience involves actively responding to comments and messages, asking questions, and encouraging user-generated content. Hosting giveaways, polls, or Q&A sessions can also foster engagement and create a sense of community.

What should I do in case of negative feedback on social media?

Address negative feedback promptly and professionally. Acknowledge the issue, apologize if necessary, and offer a solution or follow-up. Responding positively can help mitigate damage to your brand's reputation and show your commitment to customer satisfaction.

How can I stay updated on social media trends?

To stay current on social media trends, follow industry blogs, attend webinars and conferences, and participate in online forums or groups. Subscribing to newsletters from social media platforms can also provide updates on new features and best practices.

Understanding these frequently asked questions about social media management can help businesses navigate the complexities of managing their online presence effectively. By implementing best practices and staying informed about trends, companies can leverage social media to achieve their marketing goals and build lasting relationships with their audience.